TMI organizes B2B events for Kerala, India

TMI organized a series of business events to promote one of the most picturesque regions of South India – Kerala. The guest speaker was the Secretary of Tourism for Kerala, Mr. Biju, who shared key development strategies and unique features of the region. The aim of the event was to enhance tourism traffic to Kerala from the CIS region.

Special attention was paid to the traditional practices of Ayurveda, for which Kerala is the most well-established location in India. The workshop was attended by representatives from 11 leading travel companies in Kerala, including key market players such as DMCs – CGH Earth & Concord Exotic Voyage as well as a number of Ayurveda resorts such as Kairali Ayurvedic Health Resort and Atreya Ayurveda & Yoga Beach Retreat. During the individual B2B meetings they shared their offers and services, including exclusive packages for travel industry professionals interested in Ayurvedic relaxation.

The event was an important step in establishing long-term cooperation and exchange of contacts for India and specifically Kerala.